Dove has launched a dramatically shot film of 6 Nations stars as part of a ‘scrum together’ campaign highlighting its rugby sponsorship.
England’s Anthony Watson, Connor Murray of Ireland, Welsh star Dan Biggar and Scotland’s scrum-half Greig Laidlaw are shown in dramatic settings in the home countries ranging from the snowy Brecon Beacons to the North Berwick coastline.
The creative, set to a Hollywood-trailer style voiceover, aims to show that with the support of team mates players become stronger. The stance is in line with the Unilever-owned skincare brand’s ‘care makes a man stronger’ messaging.
Nation-specific films are also being released as Unilever renews its sponsorship of the English, Irish, Scottish and Welsh rugby teams.
Brand: Dove Men+Care
Source: http://www.brandrepublic.com/article/1382277/doves-6-nations-film-takes-rugby-stars-brecon-beacons-north-berwick-coast (04 February 16 | by Matthew Chapman)