KitKat invents ‘mobile parking’ to launch Snap & Share bar

KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies.

The package included one of the bars and a mock parking lot for people to ‘park’  their mobile phones to enjoy a ‘phone-free’ break.

The insight behind the work was that people, especially in a work environment, can’t stay away from their phone and rarely look each other in the eyes even in a meeting.

KitKat sent the special package to companies such as Spotify and Citymapper with instructions to park their phones and turn their meetings into a more pleasant sharing break that might inspire their next group-breaking idea.

Brand: KitKat
Agency: J Walter Thompson London

 

Source: http://www.brandrepublic.com/article/1384403/kitkat-invents-mobile-parking-launch-snap-share-bar (22 February 16 |aniel Farey-Jones)
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