Interview with Michael Stowe from Yeo Valle

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What does a typical day working at Yeo Valley look like for you?

No day is ever the same, but it often begins with checking the Customer Shortage Reports to check there are no supplier issues and then move on to looking and revenue sales figure dealing with any challenge and working on new project like NPD etc.

What is your favourite flavour from the new Yeo Bio Live range?

Mango is fruity and creamy

 Based on your experience, what do you believe is the best/most effective type of media to use in store?

Engaging with customers via sampling but then aisle promotions

 If you could create a new piece of media in store or at entrance, what would it be?

If you could create a display that shows you a simple recipe for tea tonight then this would inspire customers to pick up the product to make the recipe

 What is the best advice you have been given in your career?

Just be truthful, honest and enthusiastic and be prepared to work HARD

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