Arla Foods is looking to tap into the trend for eating healthily on-the-go as well as out of the home, with the launch of Arla Protein Snack Pots.
The company launched the quark based snack in the UK last year and is now extending the range with the 200g pots, which include a top hat filled with nutritious nuts and seeds, designed to be mixed with the protein packed flavoured quark and yogurt blend below.
The product is available in two flavours: natural yogurt with a hint of ginger, topped with sunflower seeds, roasted cashew nuts, freeze-dried apple and carrot and natural yogurt with a hint of vanilla, topped with sunflower seeds, pumpkin seeds, freeze-dried apples and raspberries.
Louise Hagger, brand manager at Arla Foods UK said: “Following the success of Arla Protein in 2015 we will be extending the range in 2016 with exciting NPD that delivers unique products for the active consumer and Arla Protein Snack Pots is our first, exciting addition.
“The protein trend is really taking off in the UK – it’s no longer only the serious gym-goer that is looking for more protein in their diet, but it’s now those that are active in different ways – whether that’s playing sports, cycling, swimming or yoga, for example.
“Arla Protein Snack Pots are exactly what the active consumer is looking for – high protein, great tasting and in an easy eat on-the-go format.”
Arla Protein Snack Pots are available in leading supermarkets in 200g pots with an RRP of £1.55.
Source: http://www.talkingretail.com/products-news/grocery/arla-foods-unveils-protein-snack-pots/ (23 March)