RB skin care brand E45 has launched two new hydrating lotions in a quick spray format to tackle dry skin for up to 24 hours.
The E45 Fast Acting 24H spray moisturizers aim to debunk myths that hydrating moisturizes are compatible for time-poor dry skin sufferers. They also provide protection with its new dermatology tested and non-greasy formula in a fast absorbing spray for all day hydration.
The E45 Derma Protect Fast Acting 24H spray moisturizer provides moisture and helps repair dry and sensitive skin in a fragrance free formula suitable for eczema prone skin.
The E45 Intense Recovery Fast Acting 24H spray moisturizer helps relieve and repair very dry skin and replenish the skin’s natural barrier (both products RRP £5.99).
The products will be supported by a £1.6m TV advertising campaign to drive awareness and purchase, which will run through the peak summer skincare season between June and August.
The dry skin sector is experiencing double-digit growth while the buoyant adult body moisturizer category is growing at +4.6% year-on-year according to Nielson.