Unilever unveils limited edition packs to celebrate the Queen’s birthday

Unilever unveils limited edition packs to celebrate the Queen’s birthday

Unilever has announced the launch of a range of limited edition packs across its Persil and Stork brands, while seven of its brands will display the Royal Arms.

The Stork packs feature a Union Jack design, with the brand’s trademark logo sporting a crown alongside the words ‘Happy 90th Birthday’. The original headline is also replaced with ‘Perfect for Royal Cakes’, highlighting the brand’s favoured position in British baking.

Unilever said Persil and Stork have also been granted a continuation of their existing Royal Warrants for the next five years alongside Colman’s and Hellmann’s, and will be joined for the first time ever by Marmite, Knorr and Comfort.

Jill Ross, vice president of customer development at Unilever UK and Ireland said: “As one of the UK’s leading FMCG suppliers, we’re delighted to be celebrating the Queen’s birthday by launching limited edition packs for Persil and Stork and proudly displaying the Royal Arms across seven of our leading brands.

“The commemorative packaging for Persil and Stork in particular will bring excitement to both categories and tap into the consumer demand for products which celebrate this landmark event.”

Source: http://www.talkingretail.com/products-news/grocery/unilever-unveils-limited-edition-packs-celebrate-queens-birthday/ (19 April 2016)
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