APAC Creative Work of the Week: Disney’s ‘Vote for Captain America’

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Disney teamed up with Clear Channel and Dentsu Mobius Media to turn outdoor ads into live polling stations, promoting the latest Marvel release Captain America: Civil War.

Five screens in Singapore were hooked up to a live social media vote, which asked people to choose #TeamIronMan or #TeamCap, reflecting the pot of the film.

Using technology by Stackla, the screens showed who was winning in real-time and encouraged people to vote themselves. The screens also showed 30 minute trailers of the film and live streamed a special event in Singapore around the launch of the film, using the outdoor screens as a medium for live content.

 

 

Source: http://www.thedrum.com/news/2016/05/10/apac-creative-work-week-disneys-vote-captain-america (10 MAY 2016 | CHARLOTTE MCELENY)
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