Cross-merchandising tips from P&G for the barbecue season

Cross-merchandising tips from P&G for the barbecue season

Photo of Flash Concentrate Gel 400ml 300x300Procter & Gamble (P&G) says its core range of Home and Fabric Care SKUs offer the perfect solution for any summer mishaps during the summer barbecue season.

Leigh Tomlinson, head of convenience at P&G, said: “P&G’s top-selling brands provide shoppers with everything they need to face the barbecue season head-on.

“Must-have products include Fairy Power Spray, which fights stubborn stains and grease; Fairy All-in-One Dishwasher Tablets to leave both dishes and dishwashers sparkling; Flash Liquid Gel to rid kitchen and bathroom surfaces of muddy footprints in seconds; Ariel 3 in 1 Pods to remove stubborn stains after the first wash; and our Febreze range of air fresheners, which will get rid of any unwanted smells that end up in the home after a successful barbecue.

Photo of Fairy 300x300“If merchandised correctly, the Home and Fabric Care categories can make a real difference to independent retailers’ bottom line during the key sales period that is summer.

“To provide additional support, our new and improved online category management tool ShelfHelp offers hands-on advice on how to make the most of barbecue season.”



Source: (20 June)

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