“As we head into Licensing Expo 2016 and look to the year ahead, we’re focused on forging new and innovative partnerships with premiere licensees and retailers, continuing to build strong franchises, and delivering great product and experiences to our consumers,”
Warner Bros. Consumer Products is at Licensing Expo 2016 with a slate of franchises spanning DC hits like Wonder Woman, DC Super Hero Girls and The LEGO Batman Movie, as well as Fantastic Beasts and Where to Find Them and the new Scooby-Doo movie, S.C.O.O.B.
“As we head into Licensing Expo 2016 and look to the year ahead, we’re focused on forging new and innovative partnerships with premiere licensees and retailers, continuing to build strong franchises, and delivering great product and experiences to our consumers,” said Pam Lifford, president, Warner Bros. Consumer Products.
“By strategically leveraging our world-class franchises, we’ll continue to offer our new and seasoned partners more consumer engagement opportunities, best-in-class product and expanded fan experiences.”
On the DC side, Wonder Woman is major focus for Warner Bros at this year’s Licensing Expo 2016.
With a self-titled solo feature film that debuts June 2017, Wonder Woman will be fully supported by WBCP with a global licensing and merchandising programme, highlighted by fashion-focused and trend-right product.
Wonder Woman is also celebrating her 75th anniversary this year and WBCP will commemorate the milestone with a wide range of merchandise.
Elsewhere, led by master toy partner Mattel, DC Super Hero Girls is being supported with a global merchandising programme that crosses multiple categories and rolls out worldwide in July while on the small screen, DC’s Justice League Action and Teen Titans, Go! are going strong, as well as Warner Bros’ live-action television hits including The Flash, Arrow, Gotham and Supergirl.
This year sees the world of Harry Potter expanding to include new characters, creatures and locations with the debut of Fantastic Beasts and Where to Find Them on November 18th.
To celebrate the film’s debut, Warner Bros. Consumer Products will roll out an all-new programme including a robust publishing push, apparel, toys and collectables, housewares, stationery and more.
On the LEGO front, there’s The LEGO Batman Movie, the Ninjago Movie while a brand new big screen Scooby-Doo adventure is in the pipeline. Titled S.C.O.O.B, this fully CG film will see the iconic canine land in cinemas ‘as we’ve never seen him before’
Located at Booth #N186, WBCP is one of the largest exhibitors at this year’s show.