In celebration of their partnership with the Wimbledon Championships, Bloom has collaborated with Britvic to create special edition packs for Robinsons’ Fruit Squash and Squash’d products.
The creation of Robinsons’ much-loved lemon and barley water during the 1935 tournament sparked one of the longest sports partnerships in history; spanning more than 80 years, the barley water still sits proudly on centre court today. This enduring relationship has elevated the brand beyond the championships to the defining soft drink of the great British summer.
“Robinsons’ pride and commitment to Wimbledon is truly wonderful and we wanted to communicate this in a playful way” says Simon Adamson, Creative Director. “The designs are a tennis twist on the standard pack designs we created last year, with the tennis ball taking centre stage alongside the real fruit in every drop.”
See you on centre court Robinsons…