British cycling star and Olympic gold medallist, Laura Trott has partnered with Always, the feminine care brand from P&G for its #LikeAGirl campaign.
Lourdes Fuentes, brand manager feminine care Northern Europe, said: “The Olympic Games is a time when – all around the world – female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role sport play in building girls’ confidence.
“We are proud to be partnering with Laura Trott and to have her share her own story. Together we will rally and unite Olympic athletes, the International and National Olympic Committees and other organisations, to spark a change and inspire a world in which every girl truly feels that she can play sport and will Keep Playing #LikeAGirl.”
Laura Trott said: “For me, it’s about being a role model and trying to inspire girls not to give up. We all go through it, but puberty can be such challenging time for girls, you suddenly feel really self-conscious about lots of things and start thinking you can’t or shouldn’t do certain activities.
“I remember kids making fun of me for cycling and wearing a helmet and that would really knock my confidence. But playing sport taught me that by believing in myself, and never quitting, you can achieve great things.”