Oreo launches ‘flavour mobile’ UK tour

Oreo: going on the road with its 'Flavour Mobile"
Oreo: going on the road with its ‘Flavour Mobile”

Designed to celebrate the launch of the new mint and limited edition strawberry cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn with the aim of bringing a little bit of wonder to the everyday and making the ordinary extraordinary with its Oreo recipes, as well as offering samples of the Oreo flavours range and what it promises to be a kaleidoscopic interactive experience.

Helen Potter, senior brand manager at Oreo, said: We’re really excited to launch the Oreo Flavour Mobile where the world of Oreo flavours, including new mint and limited edition strawberry cheesecake flavours, which will be brought to life for everyone to enjoy in seven major cities across the country.”

The Oreo Flavour Mobile will visit seven cities and three festivals across the country this autumn, launching in Southbank in London on the 26 August. It will also visit Cardiff, Bath, Birmingham, Manchester, Liverpool, Leeds and Newcastle, as well as Bestival, SouthWestFour and House of Common festivals.

Oreo set up its Wonderfilled commuter slide in various cities last year – the multi-coloured slide aimed to subvert the regular commuter journey and reawaken the inner child in consumers. Check out Event’s showcase on the Cadbury Creme Egg cafe here.

Source: http://www.eventmagazine.co.uk/oreo-launches-flavour-mobile-uk-tour/brands/article/1406671 (23 August 2016 | Kim Benjamin)
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