M&M’s partners with Camilla Stærk for 75th anniversary packaging

M&M's partners with Camilla Stærk for 75th anniversary packaging

‘I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary,’ says Camilla Stærk.

To mark the 75th anniversary of M&M’s, the brand has teamed up with fashion designer Camilla Stærk, for a new line of packaging.

The special designer packs will boast Stærk’s fashion designs, including animal print-inspired themes for M&M’s Milk Chocolate and Peanut.

“With all of our collaborations, we seek out partners we know our fans will love and be inspired by,” said Tanya Berman, director of the M&M’s brand.

“We love how Camilla incorporated her signature style to reimagine these special bags of M&M’s.”

Each pack will be available in Target stores nationwide from September 4th.

Camilla Stærk, founder and creative director of Stærk Collection, added: “The M&M’s collaboration is something completely different for me, and I loved every moment of the process.

“I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary.”

 

 

Source: http://www.licensing.biz/news/read/m-m-s-partners-with-camilla-st-rk-for-75th-anniversary-packaging/044525 (Jade Burke | AUGUST 30TH 2016)
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