‘I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary,’ says Camilla Stærk.
To mark the 75th anniversary of M&M’s, the brand has teamed up with fashion designer Camilla Stærk, for a new line of packaging.
The special designer packs will boast Stærk’s fashion designs, including animal print-inspired themes for M&M’s Milk Chocolate and Peanut.
“With all of our collaborations, we seek out partners we know our fans will love and be inspired by,” said Tanya Berman, director of the M&M’s brand.
“We love how Camilla incorporated her signature style to reimagine these special bags of M&M’s.”
Each pack will be available in Target stores nationwide from September 4th.
Camilla Stærk, founder and creative director of Stærk Collection, added: “The M&M’s collaboration is something completely different for me, and I loved every moment of the process.
“I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary.”