Global Icons to develop first ever non-food licensing push for Nutella and Tic Tac

“Our agency is thrilled to partner with these amazing brands,” said Jeff Lotman, CEO of Global Icons.

Ferrero is launching the first ever non-food licensing programme for Nutella and Tic Tac.

Global Icons has signed a new worldwide representation agreement with both brands to develop the programmes.

Nutella aims to extend its values of ‘authenticity, family, nurturing pleasure and optimism’ into its range of new, non-food licensed products.

“Our agency is thrilled to partner with this amazing brand and to deliver a premium brand licensing experience, by introducing new fans touch points, while maintaining and leveraging the iconicity and the quality of Nutella,” said Jeff Lotman, CEO of Global Icons.

On the Tic Tac front, Lotman added: “It will be our priority to target prospective licensees that can supply products that reflect the brand’s values of playfulness, refreshment, simplicity and enjoyment.”

 

Source: http://www.licensing.biz/news/read/global-icons-to-develop-first-ever-non-food-licensing-push-for-nutella-and-tic-tac/044624 (Billy Langsworthy | SEPTEMBER 16TH 2016)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s