Bloom has redesigned R Whites Lemonade with a look which recognises its 1845 beginnings as new flavours are introduced.
Bloom has created a new identity and packaging for R Whites Lemonade designed to reflect its 171-year-old history and celebrate the introduction of new flavours.
R Whites – now owned by Britvic – has been making lemonade since 1845 and it is this story which Britvic wanted Bloom to tell.
Three new fruit flavoured varieties of lemonade have been introduced with the relaunch and are designed to appeal to adult drinkers according to Bloom, which says it has tapped into “adult consumer preferences towards authentic crafted products.”
Bloom creative director, Simon Adamson, says: “We wanted to create an identity that encapsulates the brand’s passion and pride for creating quality drinks as well as communicate their heritage with a playful British twist.
“The penny-farthing icon, used to illustrate the fruit flavour, is the perfect witty nod to their humble, Victorian beginnings.”
A new ad campaign will launch with the new look product in a bid to reinforce the connection with its past.
Source: https://www.designweek.co.uk/issues/31-october-6-november-2016/r-whites-lemonade-unveils-new-victorian-look/ (1st November 2016| Tom Banks)