Mars Petcare has introduced a new range of meaty casseroles for cats: Whiskas Casseroles.
Available from January 2017, the range comes in single-serve pouches of twelve, in Poultry, Fish and Fish & Meaty selections.
Whiskas senior brand manager Gina Head said: “Our latest innovation, Whiskas Casseroles, with its meaty texture, looks just like the casseroles we love, as well as being complete and balanced to keep cats happy and healthy.
“It is sure to drive value growth for the cat category.”
The launch is being supported by a £10m media spend, which includes a new Whiskas TV advert in February, alongside YouTube advertising and social media activity.
Whiskas Casseroles (RRP £4.50) will also be available to the convenience channel in £3.75 PMP packs from 2017.