Kinder unveils latest Surprise eggs

Kinder has unveiled its latest range of Kinder Surprise eggs, containing Barbie and Justice League toys, under license from Mattel and Warner Bros.

Rolling out from February, the new Pink and Blue eggs will be supported with a £1.3m six-week TV campaign kicking off in March.

Ferrero UK customer development director Levi Boorer said: “Kinder has sustained its growth by appealing to many families as the ideal way to treat children due to its high quality, added value and small portion sizes.

“We’re confident that these new limited editions will be a hit with parents looking to purchase a relevant treat for their children.”

The new Kinder Surprise Pink and Blue eggs carry an RRP of £0.86p (20g).

A range of PoS materials are available to retailers from www.ferrero-trade.co.uk.

 

 

Source: http://www.talkingretail.com/products-news/confectionery/kinder-unveils-latest-surprise-eggs/ (12 January)
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