Six ways to help your brand be less boring

Should brands be less boring? As Donald Trump becomes president elect of the United States, one thing is clear. Never has a US election been so talked about over here by so many people – everyone with an opinion on Trump, on Hilary, on Americans. And in a time of rolling news, never have candidates…

PepsiCo launches premium water bottle brand named Lifewtr

PepsiCo has launched a premium water bottle brand called Lifewtr in a bid to rival Coca-Cola’s Jennifer Aniston-endorsed Smartwater. Lifewtr, which PepsiCo is describing as “a purified water, pH balanced with electrolytes added for taste,” will begin to hit US shelves in February of next year. The launch comes as bottled water sales continue to…

Whiskas unveils casserole range for cats

Mars Petcare has introduced a new range of meaty casseroles for cats: Whiskas Casseroles. Available from January 2017, the range comes in single-serve pouches of twelve, in Poultry, Fish and Fish & Meaty selections. Whiskas senior brand manager Gina Head said: “Our latest innovation, Whiskas Casseroles, with its meaty texture, looks just like the casseroles…

Booze deal feel the pinch as Christmas activity builds up

Supermarkets are decking the halls with promotional offers ahead of Christmas, but shoppers aren’t getting as many good deals as they were last year – especially in the booze aisles. Most of the mults are offering more featured space promotions than last month, with the exception of Asda – which has reduced the number of…

Exhibitors for Independent Toy and Gift Show 2017 unveiled

The exhibitor line-up for the Independent Toy and Gift Show 2017 has been announced, and is stronger than ever before. Suppliers from across the toy and gift sectors have secured their stands at the upcoming show, including previous exhibitors Character Options, Hasbro, Mattel and Lego, alongside new exhibitors Steiff and Underground Toys. Additional stands were…

Sandwiches set to oust the Sunday roast?

The roast is toast according to Premier Foods – with sandwiches now almost twice as popular at lunchtime on a Sunday. Roast meat accounts for only one in seven meals at Sunday lunchtime, found a consumer survey, which 26.6% of people said they now opt for a sandwich. “Sunday lunchtime has become a quick fuel…

Bulldog’s elves encourage men to give each other gifts

Bulldog Skincare for Men is putting the bromance into Christmas with its first major ad campaign. The new push, Awkward Elves, is aimed at encouraging men to buy gifts for one another – because 60% of fellas don’t give their best mate a festive pressie, says the brand. The new commercial, which is being supported…

3DShook Prints Hello Kitty Jewelry

Sanrio has partnered with Israel-based company 3DShook to create a fine jewelry line featuring Hello Kitty and My Melody. The first collection includes rings, bracelets and necklace pendants that are available in sterling silver and 18k gold plating. The Hello Kitty and My Melody 3D printed jewelry collection is now available online at Brands.3DShook.com. Additional…

Stella Artois opens pop-up Toasting Lounge

Until the end of the month, beer lovers and Christmas shoppers can sample a Stella Artois brew and buy the brand’s special Christmas set, exclusive to the lounge. The Christmas set features a limited-edition Stella Artois holiday chalice, which can be engraved on-site with the recipient’s name or a short Christmas greeting. There is also…

Amazon Go store lets shoppers pick up goods and walk out

Amazon Go store Photograph: Amazon Amazon has opened a corner store where customers can pick up their groceries and just walk out without having to queue up and pay at the checkout. The company said shoppers at its Amazon Go store will have the cost of their purchases automatically billed to their Amazon Prime account….