Ab InBev will increase its marketing investment by “high single to low double digits” in 2016, as its core brands, including Budweiser and Stella Artois, missed estimates despite a ramped up ad spend on the brands during 2015.
Tag: AB InBev
Top five experiential stories of the week
AB InBev, Cadbury and the Crystal Maze feature in our list of the most read stories from the past seven days.