Have we gone down the rabbit hole this Easter?

For retailers, Easter is seen as the second coming of Christmas. For six long months they wait for the second largest spending holiday in the UK to arrive. And egg-sactly how big are we talking? Mintel estimated Easter to be worth £550 million to UK retailers, with an overwhelming 61% of shoppers saying they were…

Cadbury launches Creme Egg Hunting Lodge

Cadbury is revamping last year’s Creme Egg Café concept The Cadbury Creme Egg Café was launched for the first time last year. This year’s concept is tying in with a larger advertising campaign around #CremeEggHuntingSeason, the lodge will debut on the 27 January at the London Eye before making its way to Bristol, Birmingham, Leeds…

Kinder unveils latest Surprise eggs

Kinder has unveiled its latest range of Kinder Surprise eggs, containing Barbie and Justice League toys, under license from Mattel and Warner Bros. Rolling out from February, the new Pink and Blue eggs will be supported with a £1.3m six-week TV campaign kicking off in March. Ferrero UK customer development director Levi Boorer said: “Kinder…

Weekly Retail Analysis

newsletter-competitor-overview_wc09012017 Asda is hosting an Up to ½ Price Sale as well as a Stock Up Essentials promotion Tesco is having a New Year Clearance Sale. Their Easter products are also being featured in the Seasonal Aisle Sainsbury’s is also having a New Year’s Sale on GM items as well as a Back to School…

Lego launches DC Super Hero Girls sets

The company has unveiled its range of DC Super Hero Girls sets.  All sets were launched into retail on 1st January. The DC Super Hero Girls: Batgirl Batjet Chase set features a Batgirl mini-doll figure, Kryptomite buggy with an ePad and a yellow Kryptomite. The Green Kryptomites set includes Harley Quinn and Steve Trevor mini-doll…

Major food trends for 2017

Wellness tonics, purple food products and the flexitarian approach are among Whole Foods Markets top food predictions for 2017. The retailer had its buyers forecast what flavours, ingredients and appetites may impact the food market in the year ahead. #1. Wellness tonics  The New Year will usher in a new wave of tonics, tinctures and wellness drinks…

Maltesers unveils Braille billboard in next phase of disability campaign

The Braille poster was launched today (Maltesers / Facebook) The poster comes after the Mars brand released three TV ads featuring disabled actors during the Rio Paralympics in September. The spots won a Channel 4 competition awarding £1m in airtime to the best creative idea featuring disabled people. One of those, about a deaf woman…

Volvic kicks off 2017 with Find Your Volcano campaign

Volvic is kicking off 2017 with the multichannel marketing campaign, Find Your Volcano. The £2.2 million campaign celebrates the brand’s volcanic heritage and inspires the British public to find their inner strength and achieve their goals in 2017. The activity will run from January to March across the brand’s Plain and Touch of Fruit ranges….

Clinique debuts Crayola-inspired lipsticks

Clinique has designed ten new Chubby Sticks to mimic Crayola’s iconic crayons. Cosmetics firm Clinique and Crayola have teamed up to develop a limited edition line of lipsticks inspired by the firm’s iconic crayons. Ten of Clinique’s Chubby Sticks have been colour-matched to Crayola colours including Brick Red, Wild Strawberry, Mango Tango, Pink Sherbert and more….

LinkedIn Changes: What Marketers Need to Know

Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and write posts. In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need. LinkedIn Changes: What Marketers Need to Know by Viveka von Rosen on…

Samsung creates festive cheer with global choir

Samsung brings Londoners together with choirs from around the globe The initiative launched on 1 December, with performances from each choir taking place by the Eros statue in Piccadilly Circus. A total of 24 choirs, all London-based but each deriving from different cultures and countries, are set to serenade passers-by. World choirs will come from…