Pokémon teams with Asda for first FSDU promotion

New FSDUs will feature products from TOMY and the Pokémon Trading Card Game. Pokémon is set to enter its first cross-category promotion with Asda, which will see new FSDUs launch across the retailer’s stores. The FSDUs will combine items from TOMY and the Pokémon Trading Card Game (TCG), including theme decks and blistered booster packs…

Heinz Super Bowl ad in top spot

Heinz: its Super Bowl ad has topped the Campaign Viral Chart The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.