Italian liquor brand Campari is once again opting to bring its #RediscoverRed campaign to life via a pop-up bar in east London.
The Negroni Bar will take over the Red Gallery in Shoreditch for two weeks from 11-21 May.
The brand claims the space will house the world’s largest specialist negroni bar, where guests can expect the most expansive selection of Negroni serves.
Mixologists will be on hand to create bespoke cocktails that showcase the Negroni’s flavour profile, taking inspiration from Negroni concoctions around the world.
The space will also showcase Campari’s iconic artwork from the past 150 years, with both visuals and interactive elements to feature throughout the gallery.
Last year’s month-long event, named Campari Red Light District, celebrated the brand’s heritage by fusing art with cocktails. View the highlights in the video featured above.
Agency The Field is once again delivering the event as strategic and creative lead. The team is responsible for all creative ideation, media buying, planning, production and staffing.
GIG Retail 